Our client, an ecommerce website in the men fashion industry, wanted to create their fashion e-commerce website with enhance user experience and aimed to drive sales. The risk of SEO performance dips during such a significant change was a major concern, as it could potentially derail their online presence and negatively impact their bottom line.
This is what happened after our SEO and Digital marketing strategies implementation:
- Impressions skyrocketed by 1113.10%
- Clicks surged by 190.70%.
- Increased customer engagement
- Products Sales increased by 220.24%
- The website is also ranking for many variations of the targeted primary keywords.
🔍 In-Depth SEO Audit: Conducted a comprehensive review to identify gaps, strengths, and opportunities, creating a detailed, actionable SEO roadmap.
📊 Technical SEO Fixes: Addressed core technical issues like broken links, site speed improvements, and proper schema markup for better crawlability and indexing.
🔄 301 Redirect Mapping: Seamlessly redirected old URLs to new ones, preserving link equity and ensuring smooth user experiences.
📱 Mobile Optimization: Ensured the website adhered to Google’s mobile-first indexing standards to improve rankings and mobile user experience.
📝 Search Intent Content Creation: Developed content that matched searchers’ intent, producing more informative product descriptions, engaging blogs, and enriched category pages.
📚 Keyword Strategy Alignment: Conducted deep-dive keyword research and aligned primary keywords with high-priority URLs to improve search relevance and visibility.
đź”— Internal Linking Strategy: Created a well-structured internal linking plan to funnel authority strategically to key pages and improve discoverability.
🏷️ Metadata and On-Page Improvements: Optimized meta titles, descriptions, headings, and alt text to follow the latest SEO best practices and enhance search visibility.
đź“‚ Topical Authority Development: Built topical clusters to establish authority in key niches and improve ranking for related keyword variations.
With this end-to-end SEO strategy, we didn’t just maintain our position—we expanded our authority and presence exponentially! 🚀
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