Our client, an ecommerce website in the woman fashion industry, wanted to create their e-commerce website with enhance user experience and aimed to drive sales. The risk of SEO performance dips during such a significant change was a major concern, as it could potentially derail their online presence and negatively impact their bottom line.
]This is what happened after our marketing strategies implementation:
- Impressions skyrocketed by 1112%
- Clicks surged by 189.5%.
- Increased customer engagement
- Products Sales increased by 220.24%
- The website is also ranking for many variations of the targeted primary keywords.
π Comprehensive SEO Audit: Conducted a detailed audit to identify strengths and create a clear roadmap for optimization. π
π 301 Redirect Mapping: Mapped and implemented page-by-page 301 redirects to ensure smooth navigation for both search engines and users.
π Keyword Research: Identified crucial primary keywords by combining primary entities with their closest attributes, ensuring targeted optimization. π
π Keyword Realignment: Matched keywords to relevant new URLs and optimized key on-page elements for the latest SEO best practices.
π Content Revamp: Optimized product descriptions, images, and category pages with intent-driven, informational content for better engagement.
π± Mobile Optimization: Ensured full compliance with Googleβs mobile-first indexing to improve rankings and enhance mobile experiences. π±π
π Topical Authority: Created and implemented comprehensive topical maps to establish authority around primary keywords and their semantic variations. π
π Fresh Content Creation: Produced content that aligned with searcher intent to enhance relevance, engagement, and visibility.
π Internal Linking Strategy: Built a strategic internal linking layout to ensure a smooth flow of SEO authority (“SEO juice”) to key pages. π
One of the most powerful techniques available for customer acquisition is giving expected results.
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