Our client is a American hosptial website. While they were ranking for some branded keywords, the goal was to get Google’s love for non-branded relevant ones.
The SEO project was kickstarted in October 2020. We knew that the market was flooded with industry giants, and we had some strong competition lined up on our path.
Not an easy job since the website was new and lacked authority and content.
With a commitment to providing comprehensive care for women's health needs, the hospital sought to leverage SEO to increase organic traffic to its website and improve its search engine rankings.
This is what happened after our SEO and Digital marketing strategies implementation:
- Organic traffic increased by 155.20% and still growing fast.
- Impressions surged by 501.10%.
- Increased users engagement on the website
- Products Leads increased by 120.31%
- The website is also ranking for many variations of the targeted primary keywords.
Women Hospital
24 Oct 2020
Search Engine Optimization
While quick-win SEO and content fixes were done in the initial two months of onboarding, smart strategies were continually implemented for a year. These included:
🔍 Detailed SEO Audits: Conducted in-depth audits to identify areas for improvement and opportunities for growth.
⚙️ Technical SEO Management: Resolved core technical issues to improve overall site health and SEO scores.
❌ Fixing Duplicate & Broken Pages: Addressed duplicate content and broken pages to enhance user experience and search engine performance.
📈 On-Page Optimization: Optimized service pages with high-intent keywords to boost rankings for conversion-focused search queries.
📝 Content Creation: Produced SEO-structured blog content to rank for informational keywords and build niche authority.
📊 Snippet Optimization: Enhanced content to target review snippets, featured snippets, and FAQ placements for higher visibility.
🎯 Sweet Spot Analysis: Identified power pages and implemented strategies to further improve their rankings on the SERPs.
📂 Content Layering: Added supplemental content on service pages to enhance relevance and comprehensiveness.
🔗 Strategic Link Building: Acquired high-quality backlinks from trusted healthcare websites and medical directories to improve domain authority.
One of the most powerful techniques available for customer acquisition is giving expected results.
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